
Construction marketing and creative solutions
that help you win more profitable work
We help you build momentum so you can help your clients build.
We help keep your pipeline filled by generating website traffic and delivering qualified leads through content creation, social media marketing and search engine optimization.
Looking for quality leads to help fill your pipeline?
Not sure where to start?
We have helped some of the industry’s leading commercial comtractors…

Meet Our Founder
In 1988, Cline Design was founded to provide advertising and graphic design services for small-to-medium construction companies. As technology and marketing strategies changed, so did we. Today, we are the leading construction marketing firm specializing in a full suite of construction marketing solutions—from web design to content generation to printed materials that make your brand shine and give you the tools you need to sell your company’s services.
Lorraine Cline DeShiro
President & Founder
Lorraine's path to creating Cline Design is a great story! It starts with a communications degree from Penn State University and a first act at a New Hampshire television station. She then shifted gears, mastering marketing for a construction materials supplier—a move that perfectly set the stage for her future.
In 1988, she took the leap and started Cline Design. A few years later, she co-created a construction newsletter service for the industry that's still winning awards and helping contractors and the trades today.
Her latest ventures keep her at the forefront: she co-founded the Construction Marketing Network in 2022 and is co-author of the upcoming Construction Marketing Playbook. As a nationally-recognized speaker, she loves sharing her insights with others in the field.