Above The Fold

Posted by Alana Maher

Oct 31, 2018 10:14:00 AM

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5 Rules for Better Business Cards


First impressions are important for everyone, and within the business world, it is essential to begin by putting the right foot forward. Whether you are a small company or a large corporation, business cards are one of the first opportunities you have to introduce yourself to a prospective customer.

“Some people may say that business cards are dead and that digital marketing has replaced them,” notes Cline Design President, Lorraine Cline. “On the contrary, business cards still play an important role in solidifying your brand and present an opportunity to differentiate your company.”

According to Small Business Trends, 72% of people will judge your company based on the quality of your business cards. What does this mean for you and your company? It may be time to dust off your box of cards and evaluate just how effective they are.

Do your business cards need an facelift? If so, here are five important tips to consider when reinvigorating your business cards:

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Topics: marketing, branding

Posted by Tia Delampan

Aug 3, 2018 12:18:06 PM

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My Recipe for Internship Success

I won’t lie, it is difficult to put into words the impact of my internship at Cline Design. When I first met Lorraine, Corinne, and Meredith at the University of New Hampshire Career Fair, I never imagined that interaction turning into the opportunity and experience I’ve had.

I have learned so much and I’ve had a blast doing it. My internship happened at the perfect time. A time where the company, celebrating 30 years in business, was looking to learn, grow, and refresh.

It was exciting to be a part of the action, to be included in team decisions and meetings, and to watch the company evolve and expand. There is no question that this family business is an absolute powerhouse. It isn’t everyday that you can secure an internship like this before even starting your sophomore year of college. With this in mind, I created my recipe for internship success—the top four aspects that contributed to my success at Cline Design:

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Topics: construction marketing, team, internship, University of New Hampshire

Posted by Meredith Cline

Jun 7, 2018 3:28:34 PM

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Designing A Career in Marketing


Cline Design is excited to announce that yet another new member has joined our team! Please welcome, Brianna Hardy, our new Graphic Designer.

Though she is from New Hampshire, Brianna spent that last four years in Rhode Island studying at Roger Williams University. She comes to us having recently graduated with a Bachelor of Arts degree in Graphic Design Communications and Public Relations.

During her time in Rhode Island, Brianna was deeply involved in both academics and extracurricular activities. She was a dedicated member of the Presidential Ambassadors program, a resident assistant for two years, and a student orientation coordinator. Through her studies, Brianna worked with various organizations and marketing agencies. From being a team leader creating a centennial campaign for the Rhode Island Red Cross to designing collateral materials for various marathons at Gray Matter Marketing, she comes to Cline Design with a wealth of skill and ambition.

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Topics: construction marketing, team

Posted by Meredith Cline

May 30, 2018 2:45:00 PM

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Cline Design Welcomes A Wildcat


Cline Design is excited to announce the arrival of our first marketing intern! As Cline Design grows, fresh and enthusiastic talent is exactly what we look for when it comes to adding to our team.

Please join us in welcoming Tia Delampan! Tia is a sophomore undergraduate student at the University of New Hampshire in Durham, New Hampshire. She is currently pursuing a Business Administration degree with a concentration in Marketing at the Peter T. Paul College of Business and Economics.

In addition to her studies, Tia is very involved in the UNH Phonathon program. The Phonathon works to raise private support funds for the university through phone calls with alumni, parents, and friends. Tia was recently promoted to the Student Leader Position for all the hard work she does with this organization!

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Topics: construction marketing, team

Posted by Lorraine C. Cline

Jan 4, 2018 11:49:49 AM

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New Year, New Team Member


As we enter 2018, we are happy to announce we have added to the Cline Design team. Corinne Cline (yes, she’s our daughter) has joined our family-owned company as Vice President of Content Marketing.

Corinne is a 2008 graduate of Proctor Academy. In 2012, she earned a Bachelor of Arts degree in History and Political Science from Hiram College. The following year, she entered the Professional Pastry Program at The Cambridge School of Culinary Arts and graduated with a professional degree in Pastry Arts. Corinne also studied pastry at L’Institute Paul Bocuse in Lyon, France.

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Topics: content marketing, construction marketing, team

Posted by Don R. Cline

Feb 14, 2017 8:37:00 AM

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4 Ways To Improve Your Architectural Photography

Taken from a tripod, multiple bracketed exposures can be combined into a single high dynamic range (HDR) photo using Adobe Lightroom. This technique works especially well for night photos.

At Cline Design, we have worked with contractors, architects and subcontractors from across North America for nearly three decades. For many of the services we deliver (website creation and implementation, blogs, newsletters, brochures, project profiles, RFQs, etc.),  we rely upon our clients to supply us with photography. 

Nothing complements effective digital or printed material better than pleasing, well-executed photos. However, photographing buildings and architectural features presents some unique challenges that must be addressed to achieve great shots. 

If you are located in the northern climes, you probably aren't thinking too much about outdoor photography right now. However, it will soon be spring and time to go take those shots you've been waiting all winter to take. Below are four ways to ensure your architectural photography will show off the finer aspects of the structure:

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Topics: marketing, architectural photography

Posted by Lorraine C. Cline

Feb 9, 2017 8:50:00 AM

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6 Things Every Contractor Needs To Know About Construction Marketing



I recently returned from the Construction Leadership Network conference, where I had the pleasure of spending three days meeting with more than 100 of the best commercial contractors in North America. I have known many of these construction professionals for decades, and continue to be amazed with their resilience to sustain their businesses throughout tough times and boom times. It's a crazy and competitive industry that comes with a lot of challenges. Marketing is one of them.

As I presented focus groups and sat in on panel discussions, I made it a point to carefully listen to the things commercial contractors struggle with. With this in mind, I have assembled a construction marketing list—the top six things you need to know to effectively market your company in 2017:

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Topics: inbound marketing, construction marketing, strategic marketing plan

Posted by Lorraine C. Cline

Sep 12, 2016 9:00:00 AM

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The Top 3 Types of Content Your Audience Wants You to Publish


As an inbound strategic marketing firm, we strive for the most effective ways to connect with our client’s (and our own) audience. Whether we are attempting to educate, entertain or simply engage, producing consistent and relevant content can pose several challenges: What types of content should we publish? How often should we publish? What format should we use?

In my opinion, one of the most valuable benefits of inbound marketing is the ability to measure your marketing efforts in real time. In the past, using outbound marketing strategies, we relied upon anecdotal information or focus groups, or we had to remember to ask people, “How did you hear about us?” to gauge the success of our marketing campaigns.

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Topics: inbound marketing, content marketing, construction marketing, State of Inbound

Posted by Lorraine C. Cline

Feb 17, 2016 9:30:00 AM

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7 Components of a Successful Construction Marketing Program


The internet has forever changed the way we do business. We can now buy whatever we want from wherever we want whenever we want. What used to be a company-centric economy has now become a customer-centric economy. Buyers are better informed about products and services than ever before, and this helps shape their purchasing decisions. This holds true whether they are buying a new coffeemaker, a new car or a newly-constructed building.

 So, it is only logical that we need to shift the way we market to adjust to the new sales environment.

Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and your services, where they naturally want to be—to learn more and to become better informed buyers. Naturally, your company's website plays a key role in how prospects and clients interact with your company.

By aligning the content you publish across the internet with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

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Topics: inbound marketing, content marketing, construction marketing

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Cline Design, LLC has a 30-year history of creating effective B2B print, design and inbound marketing strategies for the commercial/industrial construction industry.

We design websites, create strategic marketing plans, develop relevant content, manage social media channels and perform SEO for clients throughout North America. 

We also offer the Construction Break newsletter service for general contractors, construction managers and the trades.

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