Above The Fold


After earning a degree in Art, with minors in Photography and Film, at Hiram College in Ohio, Don co-founded a television production company in Concord, New Hampshire. For 10 years, he was involved in television production, script writing and marketing campaign planning. In 1989, he joined Lorraine at Cline Design as production and technical manager. With vast experience in traditional and digital pre-press, Don is in charge of file preparation and all things technical at Cline Design. Don also restores stained glass windows for churches, municipal and private clients. Don is president of New Hampshire Pipes & Drums and is a band and solo piping competitor. Don loves nordic skiing and cycling, as well as living in rural New Hampshire with Lorraine and their family.

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Posted by Don R. Cline

Feb 14, 2017 8:37:00 AM

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4 Ways To Improve Your Architectural Photography

Taken from a tripod, multiple bracketed exposures can be combined into a single high dynamic range (HDR) photo using Adobe Lightroom. This technique works especially well for night photos.

At Cline Design, we have worked with contractors, architects and subcontractors from across North America for nearly three decades. For many of the services we deliver (website creation and implementation, blogs, newsletters, brochures, project profiles, RFQs, etc.),  we rely upon our clients to supply us with photography. 

Nothing complements effective digital or printed material better than pleasing, well-executed photos. However, photographing buildings and architectural features presents some unique challenges that must be addressed to achieve great shots. 

If you are located in the northern climes, you probably aren't thinking too much about outdoor photography right now. However, it will soon be spring and time to go take those shots you've been waiting all winter to take. Below are four ways to ensure your architectural photography will show off the finer aspects of the structure:

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Topics: marketing, architectural photography

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Cline Design, LLC has a 30-year history of creating effective B2B print, design and inbound marketing strategies for the commercial/industrial construction industry.

We design websites, create strategic marketing plans, develop relevant content, manage social media channels and perform SEO for clients throughout North America. 

We also offer the Construction Break newsletter service for general contractors, construction managers and the trades.

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