First impressions are important for everyone, and within the business world, it is essential to begin by putting the right foot forward. Whether you are a small company or a large corporation, business cards are one of the first opportunities you have to introduce yourself to a prospective customer.
“Some people may say that business cards are dead and that digital marketing has replaced them,” notes Cline Design President, Lorraine Cline. “On the contrary, business cards still play an important role in solidifying your brand and present an opportunity to differentiate your company.”
According to Small Business Trends, 72% of people will judge your company based on the quality of your business cards. What does this mean for you and your company? It may be time to dust off your box of cards and evaluate just how effective they are.
Do your business cards need an facelift? If so, here are five important tips to consider when reinvigorating your business cards: