I recently returned from the Construction Leadership Network conference, where I had the pleasure of spending three days meeting with more than 100 of the best commercial contractors in North America. I have known many of these construction professionals for decades, and continue to be amazed with their resilience to sustain their businesses throughout tough times and boom times. It's a crazy and competitive industry that comes with a lot of challenges. Marketing is one of them.
As I presented focus groups and sat in on panel discussions, I made it a point to carefully listen to the things commercial contractors struggle with. With this in mind, I have assembled a construction marketing list—the top six things you need to know to effectively market your company in 2017: