Above The Fold

Posted by Alana Maher

Oct 31, 2018 10:14:00 AM

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5 Rules for Better Business Cards


First impressions are important for everyone, and within the business world, it is essential to begin by putting the right foot forward. Whether you are a small company or a large corporation, business cards are one of the first opportunities you have to introduce yourself to a prospective customer.

“Some people may say that business cards are dead and that digital marketing has replaced them,” notes Cline Design President, Lorraine Cline. “On the contrary, business cards still play an important role in solidifying your brand and present an opportunity to differentiate your company.”

According to Small Business Trends, 72% of people will judge your company based on the quality of your business cards. What does this mean for you and your company? It may be time to dust off your box of cards and evaluate just how effective they are.

Do your business cards need an facelift? If so, here are five important tips to consider when reinvigorating your business cards:

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Topics: marketing, branding

Posted by Don R. Cline

Feb 14, 2017 8:37:00 AM

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4 Ways To Improve Your Architectural Photography

Taken from a tripod, multiple bracketed exposures can be combined into a single high dynamic range (HDR) photo using Adobe Lightroom. This technique works especially well for night photos.

At Cline Design, we have worked with contractors, architects and subcontractors from across North America for nearly three decades. For many of the services we deliver (website creation and implementation, blogs, newsletters, brochures, project profiles, RFQs, etc.),  we rely upon our clients to supply us with photography. 

Nothing complements effective digital or printed material better than pleasing, well-executed photos. However, photographing buildings and architectural features presents some unique challenges that must be addressed to achieve great shots. 

If you are located in the northern climes, you probably aren't thinking too much about outdoor photography right now. However, it will soon be spring and time to go take those shots you've been waiting all winter to take. Below are four ways to ensure your architectural photography will show off the finer aspects of the structure:

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Topics: marketing, architectural photography

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Cline Design, LLC has a 30-year history of creating effective B2B print, design and inbound marketing strategies for the commercial/industrial construction industry.

We design websites, create strategic marketing plans, develop relevant content, manage social media channels and perform SEO for clients throughout North America. 

We also offer the Construction Break newsletter service for general contractors, construction managers and the trades.

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