As an inbound strategic marketing firm, we strive for the most effective ways to connect with our client’s (and our own) audience. Whether we are attempting to educate, entertain or simply engage, producing consistent and relevant content can pose several challenges: What types of content should we publish? How often should we publish? What format should we use?
In my opinion, one of the most valuable benefits of inbound marketing is the ability to measure your marketing efforts in real time. In the past, using outbound marketing strategies, we relied upon anecdotal information or focus groups, or we had to remember to ask people, “How did you hear about us?” to gauge the success of our marketing campaigns.