Above The Fold

Posted by Lorraine C. Cline

Feb 9, 2017 8:50:00 AM

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6 Things Every Contractor Needs To Know About Construction Marketing



I recently returned from the Construction Leadership Network conference, where I had the pleasure of spending three days meeting with more than 100 of the best commercial contractors in North America. I have known many of these construction professionals for decades, and continue to be amazed with their resilience to sustain their businesses throughout tough times and boom times. It's a crazy and competitive industry that comes with a lot of challenges. Marketing is one of them.

As I presented focus groups and sat in on panel discussions, I made it a point to carefully listen to the things commercial contractors struggle with. With this in mind, I have assembled a construction marketing list—the top six things you need to know to effectively market your company in 2017:

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Topics: inbound marketing, construction marketing, strategic marketing plan

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Cline Design, LLC has a 30-year history of creating effective B2B print, design and inbound marketing strategies for the commercial/industrial construction industry.

We design websites, create strategic marketing plans, develop relevant content, manage social media channels and perform SEO for clients throughout North America. 

We also offer the Construction Break newsletter service for general contractors, construction managers and the trades.

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