Buyers are better informed about products and services than ever before, and this helps shape their purchasing decisions. This holds true whether they are buying a new coffeemaker, a new car or a newly-constructed building.

As an inbound strategic marketing firm, we strive for the most effective ways to connect with our clients (and our own) audience. Whether we are attempting to educate, entertain or simply engage, producing consistent and relevant content can pose several challenges: What types of content should we publish? How often should we publish? What format should we use?

I recently returned from the construction conference, where I had the pleasure of spending three days meeting with more than 100 of the best commercial contractors in North America. I continue to be amazed by their resilience to sustain their businesses throughout tough times and boom times. It's a crazy and competitive industry that comes with a lot of challenges.