The internet has forever changed the way we do business. We can now buy whatever we want from wherever we want whenever we want. What used to be a company-centric economy has now become a customer-centric economy. Buyers are better informed about products and services than ever before, and this helps shape their purchasing decisions. This holds true whether they are buying a new coffeemaker, a new car or a newly-constructed building. So, it is only logical that we need to shift the way we market to adjust to the new sales environment.
Strategic Marketing Services
Cline Design uses a systematic inbound marketing approach to create a customized program that builds brand awareness, while helping to inform your prospects about your company and your capabilities. As a result, you gain qualified leads that can be turned into valued customers.
We work with you to identify your goals and to create a Specialized Inbound Marketing Plan (SIMP) that fits your needs and budget. Once implemented, your marketing program can be measured in real-time.
- We specialize in traditional and inbound marketing services.
- We provide in-house, web and graphic design services.
- We develop relevant content that attracts leads.
- We have 28 years experience in the construction industry.
What is Inbound Marketing?
Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and your services, where they naturally want to be—to learn more and to become better informed buyers. Naturally, your company’s website plays a key role in how prospects and clients interact with your company.
By aligning the content you publish across the internet with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. By creating content specifically designed to appeal to your ideal customers, inbound marketing attracts qualified prospects to your website where they become leads. Through premium content and calls-to-action, you can easily nurture those leads, tunring them into valuable customers, who can ultimately become advocates for your business, encouraging more new leads and customers.