Growth is a journey.
We provide the road map.
Strategic Marketing Services
The internet has changed the way people buy. So, if you want to remain competitive, you need to change the way you sell. Construction buyers search online every day pre-qualifying contractors who can solve their problems and help them seize their opportunities for growth. Is you website simply an online brochure or does it provide value and helpful information construction buyers seek? Would your prospects understand your capabilities and company culture by viewing your website and your social media channels?
At Cline Design, we understand how important it is:
• to educate your audience
• to encourage engagement with your prospects and clients
• to rank on Google’s SERP (search engine results page)
• to earn important backlinks to raise your website’s prominence so you can be easily found
• to provide a positive user experience for your website visitors
Whether you are a general contractor, design-builder, construction manager or subcontractor, we custom-tailor a plan to meet your specific needs. We help you and your team understand your position in the marketplace, who your audience is and what their main concerns are. Then, we help you develop content that will be a magnet for the right type of leads, with the goal of turning those prospects into clients.
What Do We Do?
We use a systematic marketing approach to create a customized strategy that builds brand awareness, while helping to inform your prospects about your company, your people and your capabilities. As a result, you gain qualified leads that can be turned into valued customers. But first, we get to know your company by:
• performing a marketing audit — an in-depth assessment of your website, social media channels, online presence, on-page SEO (search engine optimization), keyword analysis, digital security and competitor analysis
• helping you and your team perform a SWOT analysis to determine your company’s strengths, weaknesses, opportunities and threats
• working with you to develop your overall marketing goals, as well as individual campaign goals
• identifying your ideal buyers
• mapping your market segments, buyers and the three stages of the buyer’s journey
• provide a strategic marketing plan
• set up content planner tools
• review the analytics and key performance indicators
• make adjustments to the plan, as needed
The Advantages of Working With Us:
• We’ve specialized in working with commercial and industrial construction firms and the trades since 1988
• We provide in-house, web and graphic design services
• We work with you to develop relevant content that attracts qualified leads
• We keep current on marketing trends and base decisions on data
• You don’t have to teach us about your industry
“I have had the pleasure of working with the group over at Cline Design for 5+ years. Lorraine and Corinne make marketing seem effortless. I could not imagine trying to generate all of the content and staying on top of the website without their help. Highly recommend…giving them a try!”
—Andrew Harman, Project Manager
J.A. Wagner Construction
