As the entire world is preoccupied with fear, social distancing, and sheltering-in-place, we still need to do everything we can to save our businesses, protect our employees’ jobs, and preserve the work we have already secured.

The internet has forever changed the way we do business. We can now buy whatever we want from wherever we want whenever we want. What used to be a company-centric economy has now become a customer-centric economy. Buyers are better informed about products and services than ever before, and this helps shape their purchasing decisions. This holds true whether they are buying a new coffeemaker, a new car or a newly-constructed building.

As an inbound strategic marketing firm, we strive for the most effective ways to connect with our clients (and our own) audience. Whether we are attempting to educate, entertain or simply engage, producing consistent and relevant content can pose several challenges: What types of content should we publish? How often should we publish? What format should we use?

First impressions are important for everyone, and within the business world, it is essential to begin by putting the right foot forward. Whether you are a small company or a large corporation, business cards are one of the first opportunities you have to introduce yourself to a prospective customer.

Cline Design is excited to announce that yet another new member has joined our team! Please welcome, Brianna Hardy, our new Graphic Designer.

I recently returned from the Construction Leadership Network conference, where I had the pleasure of spending three days meeting with more than 100 of the best commercial contractors in North America. I have known many of these construction professionals for decades, and continue to be amazed by their resilience to sustain their businesses throughout tough times and boom times. It's a crazy and competitive industry that comes with a lot of challenges. Marketing is one of them.

I won’t lie, it is difficult to put into words the impact of my internship at Cline Design. When I first met Lorraine, Corinne, and Meredith at the University of New Hampshire Career Fair, I never imagined that interaction turning into the opportunity and experience I’ve had.

As we enter 2018, we are happy to announce we have added to the Cline Design team. Corinne Cline (yes, she’s our daughter) has joined our family-owned company as Vice President of Content Marketing.

At Cline Design, we have worked with contractors, architects, and subcontractors from across North America for nearly three decades. For many of the services we deliver (website creation and implementation, blogs, newsletters, brochures, project profiles, RFQs, etc.),  we rely upon our clients to supply us with photography.